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Second Chance Month Sponsorship

LEAD THE CHARGE FOR SECOND CHANCES

Become a 2021 Second Chance Month Sponsor!

ABOUT SPONSORSHIP

Do you believe in second chances? Does your organization want to help build stronger, safer communities, where everyone can live up to their full potential?

As a sponsor, when you join the movement for second chances, you will equip Prison Fellowship and hundreds of organizations, congregations, universities, and businesses to help restore the dignity of the nearly 1 in 3 American adults with a criminal record and unlock brighter futures for returning citizens who have paid their debt to society.

With your sponsorship, you will have the opportunity to reach Prison Fellowship’s digital network of 300,000 followers on social media, more than 100,000 eNewsletter recipients, and over 2.5 million website visitors, in addition to nearly 400 Second Chance Month partners and hundreds of Second Chance Month event participants.

ABOUT SECOND CHANCE MONTH

Every person has dignity and potential. But for approximately 1 in 3 American adults with a criminal record, as many as 44,000 restrictions limit their access to jobs, housing, education, and other things necessary to lead productive lives and successfully rejoin the community.

Since launching the first Second Chance® Month in 2017, Prison Fellowship has spearheaded the nationwide effort to raise awareness about these barriers and unlock brighter futures for people with a criminal record. Together we can open the door for approximately 70 million Americans to live up to their potential after paying their debt to society!

As the COVID-19 pandemic, economic hardship, and continued racial injustice persist in America, our neighbors returning to their communities and seeking to rebuild their lives after incarceration are facing unprecedented challenges and uncertainty. The growing awareness of the need for second chances gives Prison Fellowship the opportunity to lead the strongest campaign yet in 2021.

Deadline for Sponsorship: February 1, 2021

BECOME A SPONSOR

Select a sponsorship level below to see a complete list of benefits.

Determine your sponsorship level and complete the form below. You will receive a confirmation email with more information, and a Prison Fellowship representative will contact you to discuss your sponsorship.

Logos must be submitted by March 1, 2021.

SPONSORSHIP LEVELS

SECOND CHANCE MONTH CHAMPION | $100K DONATION (Only One Spot Available)

BENEFITS

  • Paid and co-branded advertising of Second Chance Month advocate campaigns on Prison Fellowship’s digital channels, reaching up to 1.5 million people and generating approximately 7,500 new advocates.
  • Mainstage remarks at the virtual Second Chance Month Gala (broadcast to 500+ attendees) for first confirmed Champion Sponsor [limited to one].
  • Logo† featured prominently on all Second Chance Month 2021 materials, the Second Chance Month webpage, and all Second Chance Month-related emails throughout April 2021.
  • Reserved premium placement of logo at the Second Chance Month Gala.
  • Opportunity to provide one physical item to be included in swagbags mailed to Gala attendees, as well as one resource for inclusion in follow-up emails for Second Chance Month event attendees.
  • Exclusive virtual engagement opportunity with Second Chance Month stakeholders, customized based on sponsor.
  • Customized opportunities for press and media, as well as promotion and participation at Prison Fellowship-sponsored virtual Second Chance Month events.
  • Acknowledgement of sponsorship on social media and press releases.
  • Opportunities for recognition on Prison Fellowship social media channels, including Twitter Chats and video interviews.

BARRIER BREAKER | $50K DONATION

BENEFITS

  • Paid and co-branded advertising of Second Chance Month advocate campaigns on Prison Fellowship’s digital channels, reaching up to 300,000 people and generating approximately 1,500 new advocates (limited to first three confirmed sponsors).
  • Logo† featured prominently on all Second Chance Month 2021 materials, the Second Chance Month webpage, and all Second Chance Month related emails throughout April 2021.
  • Prominent placement of logo at the virtual Second Chance Month Gala.
  • Opportunity to provide one physical item to be included in swagbags mailed to Gala attendees, as well as one resource for inclusion in the Gala follow-up email sent to attendees.
  • Acknowledgement of sponsorship on Prison Fellowship social media channels and press releases.
  • Customized opportunities for press and media, as well as promotion and participation at Prison Fellowship-sponsored virtual Second Chance Month events.
  • Opportunities for recognition on Prison Fellowship social media channels, including Twitter Chats and video interviews.

GRACE GUARDIAN | $25K DONATION

BENEFITS

  • Logo† featured prominently on the Second Chance Month webpage and select Second Chance Month materials and related emails throughout April 2021.
  • Prominent placement of logo at the Second Chance Month Gala, and acknowledgement during the virtual event.
  • Inclusion of logo on swag-bags mailed to Gala attendees.
  • Acknowledgement of sponsorship on Prison Fellowship social media channels and press releases.
  • Social media engagement opportunities.
  • Customized opportunities for promotion and participation at Prison Fellowship-sponsored Second Chance Month events.

DIGNITY DEFENDER | $10K DONATION

BENEFITS

  • Company name featured prominently on select Second Chance Month digital materials, including the Second Chance Month landing page.
  • Company name recognized at the Second Chance Month Gala virtual event.
  • Inclusion of company name on swag-bags mailed to Gala attendees.
  • Social media engagement opportunities.
  • Customized opportunities for promotion and participation at Prison Fellowship-sponsored Second Chance Month events.


SPONSOR THE SECOND CHANCE MONTH GALA | $2K DONATION

BENEFITS

  • Support Second Chance Month by sponsoring the virtual Gala. Sponsors will have their names displayed on the virtual event platform and be featured in the digital Gala program distributed to attendees.


  • YOUR INFORMATION

HAVE A QUESTION?

We would be happy to answer any questions that you might have. Please fill out the form below, and we will contact you as soon as possible.

Interviewing about Second Chances
Children at Second Chance Month race
Speaking to a crowd about Second Chance Month
Second Chance Month 5k racers

RESOURCES & INFORMATION

  • For Families & Friends of Prisoners
  • For Churches & Angel Tree Volunteers
  • For Media Outlets
  • For Wardens & Prison Officials

PF®

NEW ON OUR BLOG

  • Statement Regarding the Distribution of the COVID-19 Vaccine
  • Prison Fellowship and CrossWalk Center Offer Hope in Reentry
  • Sincere Surrender: An Agent of Change Serves Life in Prison
  • Response to the January 6 Events at the U.S. Capitol

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